How to open a photo studio and make it a profitable enterprise. Photo studio business plan

      Review of PHOTO STUDIO

      There are many photo studios in Moscow. They live their own lives, change owners and concepts, renew themselves, close down, grow old.

      Their existence is almost invisible - there are no bright signs or advertising in the subway, so when you decide to have a studio photo shoot, choosing a studio turns out to be very, very difficult.

      On this page you can get acquainted with the most comfortable and beautiful photo studios in Moscow.

      • photo studio GRAF Studio

      GRAF studio - NEW photo studio with the lowest prices in Moscow!
      Total 700 sq. meters of creative space. As of December 2018, only 3 halls are open so far, including an Aqua hall with a beach and water. Another 4 halls will open in January 2019.
      Convenient location - a 14-minute walk from Alekseevskaya metro station, 300 meters from the Third Transport Ring.
      Entry and entry without passes. FREE secure parking is available on site for clients.
      The studio offers rental of designer dresses and suits from a famous Moscow designer. You can take a dress without a deposit, take a photo and return it right away!
      Windows provide natural light in daytime In addition, studio light kits are always at your service.
      There is a separate dressing room with professional tables with lighting for 12 seats (!). You can additionally reserve a makeup table for FREE before the start of your studio rental.
      You need replacement shoes, or you can use slippers.
      Perhaps one of the most low prices for renting a studio with interiors.
      GRAF studio is ideal not only for photo sessions and video filming, but also for organizing all kinds of lectures, master classes, trainings, seminars, workshops, creative meetings, birthdays and theme parties.

    • Address: Moscow, st. 1st Mytishchinskaya, 27 building 2. Plant territories - "MEMRZ" (metro station "Alekseevskaya")
    • GRAF Studio website
    • Rental cost: from 500 rub./hour









































      • photo studio APRIORI PHOTO

      APRIORI PHOTO is 6 halls from 50 to 350 m2 with ceilings of 7 m.
      Convenient location with a separate main entrance, the APRIORI PHOTO photo studio is located a 5-minute walk from the Krasnoselskaya / Baumanskaya metro station with a separate entrance without passes.
      Free ground and underground parking, from which you immediately take the elevator to the studio.
      Modern Profoto equipment, huge windows provide natural light during the day, and a studio light kit is always at your service.
      A separate makeup corner, a dressing room with professional tables for makeup artists with lighting, you can additionally book a makeup table (300 rubles/hour) before the start of the studio rental.
    • Address: Moscow, Spartakovsky lane, 2/1, DC Loft Platform (metro station “Krasnoselskaya / metro station Baumanskaya”)
    • Opening hours: 24 hours a day, 7 days a week
    • APRIORI PHOTO studio website
    • (all photos taken from the studio website)























      • photo studio OBSCUR Studio

      OBSCUR Studio is a professional photography studio with an area of ​​600 sq.m.
      Creative space in Loft style for the implementation of any of your ideas and ideas. ?
      PROFOTO equipment. Natural light, large windows facing east. Textured walls and wood floors. Wide choose props and furniture.
      Large reception area for relaxation and coffee breaks with its own bar and pleasant atmosphere.


      There is a free dressing room for 2 seats.
    • , 5th floor.
    • Opening hours: 24 hours a day, 7 days a week
    • OBSCUR Studio website
    • Renting a hall for 1 hour - no.

      (all photos taken from the studio website)








      • photo studio Dada Studio

      Photo studio Dada on Volgogradsky Prospekt and Dada on Dmitrovskaya have six interior rooms and a room with a cyclorama and more than 30 interior zones, with interesting props and furniture.

      To get to Dada on Dmitrovskaya you will need a passport and 10 minutes to issue passes.
      If you come to shoot on a weekend, there will be no problems with parking, but on weekdays you will have to use your imagination. You can walk from Dmitrovskaya metro station to the studio in 7-10 minutes.
      At Dada on Volgogradsky Prospekt you won’t need a passport - the studio is located on the territory of a very specific industrial zone.
      You can’t get to the studio on foot; you’ll have to take a minibus from the metro.
      If you are coming by car, you can park right at the entrance; entry into the industrial zone is free.
    • Address: Moscow, st. Skotoprogonnaya 35 – entrance/entrance opposite (metro station “Volgogradsky Prospekt”); St. Novodmitrovskaya 5a, building 2 (metro station “Dmitrovskaya”)
    • Opening hours: 24 hours a day, 7 days a week
    • Dada Studio website
    • (all photos taken from the studio website)























      • photo studio SunlightStudio

      SunlightStudio has 19 halls with a variety of interiors in different styles, panoramic glazing of spacious rooms with high ceilings and a large assortment of themed decorations and props.
      Original interiors of the photo studio, unusual decorations, numerous props and furniture (billiard table, grand piano and upright piano and much more)
      The studio is located a 10-minute walk from Elektrozavodskaya metro station, on the territory of a sensitive enterprise (MELZ plant).
      To issue passes, you must indicate in advance the names of all filming participants entering the territory.
      There is a free, fully equipped dressing room for seven posts.
    • Address: Moscow, st. Elektrozavodskaya, 21, 3rd passage Mramornaya (metro station “Elektrozavodskaya”)
    • Opening hours: 24 hours a day, 7 days a week
    • SunlightStudio website
    • Renting a hall for 1 hour - no.

      (all photos taken from the studio website)























      • photo studio "Zephyr"

      Zephyr photo studio is an interior studio with two bright rooms, large windows and 5 m ceilings.
      The photo studio is small, but the space is organized very wisely. Various interior areas - swings, bed, dressing table - provide great opportunities for creativity.
      The studio is located at the metro station. Kozhukhovskaya.
      If you are not by car, then you will have to walk for about 15 minutes. The road runs between two industrial zones, sometimes you have to walk along the roadway, which makes the walk unpleasant.
      If you are traveling by car, think about parking in advance. You can order parking on site from the studio administrator (100 rubles) or try to negotiate with security.
      The studio is located on the 3rd floor. There is no elevator.
      A passport is also not needed, there is no access system.
    • Address: Moscow, Yuzhnoportovaya 15 bldg. 1 (metro station Kozhukhovskaya).
    • Opening hours: 24 hours a day, 7 days a week
    • Zephyr studio website
    • Rental cost: from 1300 rub./hour
    • Rent of the hall for 1 hour is possible - from 1500 rubles.

      (all photos taken from the studio website)
















      • photo studio Prostyle

      Prostyle photo studio has three spacious and cozy rooms.
      You will have to get to the studio from the metro by bus or minibus if you are driving on your own. The studio has a separate dressing room for 4 workstations, which can be rented before filming for only 300 rubles/hour.
      Free secure parking is available on site for clients.
      Passport control is carried out at the entrance to the building. You need to arrive for the shoot in advance, but no earlier than 15 minutes before the start of the shoot.
    • Address: Moscow, st. Polyarnaya, 41, building 1, office 200 (Medvedkovo metro station)
    • Opening hours: from 10:00 to 22:00 seven days a week
    • Prostyle studio website
    • Rental cost: from 1200 rub./hour
    • Rent of the hall for 1 hour is possible - from 1400 rubles.

      (all photos taken from the studio website)

















      • photo studio QUATTROFASHION

      QUATTROFASHION - interior photo studio - 25 equipped interior fashion zones and hanging backdrop systems with different colors to choose from.
      5 halls with an area of ​​50 sq/m, 60 sq/m, 30 sq/m, 65 sq/m, 12 sq/m. The total area is 350 square meters. The ceiling height is more than 5 meters.
      The studio is located on the territory of the Biotechnika Research Institute, entrance to the territory is free.
    • Address: Moscow, st. Yeniseiskaya, house 3, building 4, building 1 ("Research Institute Biotechnika") 2nd floor (metro station "Sviblovo")
    • Opening hours: 24 hours a day, 7 days a week
    • QUATTROFASHION studio website
    • Rental cost: from 800 rub./hour
    • Rent a hall for 1 hour - from 1100 rubles.

      (all photos taken from the studio website)














      • photo studio The Blooming Days

      The Blooming Days is a cozy, bright, spacious and stylish studio with natural light.
      The Blooming Days photo studio is located near the metro station. Kurskaya.
      This is one of the few studios that is not located in the business center. The Blooming Days settled in the territory of a car service center. It’s a little unusual to get into the studio straight from the street, plus it’s a little cool in the studio, but there are still more advantages. Parking on site is paid - 200 rubles.
      Firstly, there is no access system in the studio. Secondly, the studio has a very comfortable dressing room. Thirdly, the halls and locations themselves are very cozy. Here you can conduct business photography and take a beautiful aerial portrait in a vintage style.
    • Address: Moscow, Moscow, st. Kazakova, 7 (metro station Kurskaya)
    • Opening hours: 24 hours a day, 7 days a week
    • The Blooming Days studio website
    • Rental cost: from 1200 rub./hour
    • Rent of the hall for 1 hour is possible - from 1500 rubles.

      (all photos taken from the studio website)











      • photo studio CHOCOLATE

      Photo studio Chocolate is the most family-friendly photo studio in Moscow. Two cozy rooms with large windows and beautiful decorations
      The studio has two very beautiful rooms - light and dark, interesting interiors and large windows.
      You will have to get to the studio from the metro by tram or minibus if you are traveling under your own power. Travel time is 15 minutes.
      If you are traveling by car, then you don’t have to worry about parking - you can leave your car near one of the business centers near the studio.
      There is an access system in the BC building where the Chocolate studio is located. You will need to send the names of all participants in the shooting in advance and be sure to take your passports with you.
      “Shokolad” also serves delicious tea and sweets, and there is a corner for kids where they can draw and play while mom is being made beautiful.
    • Address: Moscow, Krasnobogatyrskaya str., 2, building 2, floor 1, office 7 (metro station VDNKh)
    • Opening hours: 24 hours a day, 7 days a week
    • CHOCOLATE studio website
    • Rental cost: from 1400 rub./hour
    • Rent of the hall for 1 hour is possible - 1600 rubles.

      (all photos taken from the studio website)











      • photo studio PROVENCE

      Provence is a cozy, bright, spacious and stylish studio with a homely atmosphere and natural light.
      Another nice and cozy studio “Provence” is located on the metro station. Academic.
      It's a 15-minute walk from the metro, but you can take a minibus or bus.
      If you are driving, you will have to look for a parking space - entry into the territory is prohibited.
      The studio has two rooms – Home and White. The Provence photo studio has a good choice of interiors - there are a lot of decorations and props in the halls, so the photographs will be very diverse.
      The studio also has an access system, so the photographer will need to apply in advance full list shooting participants.
    • Address: Moscow, st. Dmitry Ulyanov, building 42 (metro station Akademicheskaya)
    • Opening hours: 24 hours a day, 7 days a week
    • Provence studio website
    • Rental cost: from 1000 rub./hour
    • (all photos taken from the studio website)











      • photo studio PRIDE STUDIO

      PRIDE STUDIO is 16 interior halls with large windows and natural light + a dance hall (casting hall).
      Huge windows in the halls always provide a large amount of natural light, and modern equipment allows shooting at any time of the day or night.
      Additional free dressing room. Large GRAY cyclorama 7x4.5 meters.
      Convenient parking is organized for clients on the territory of Pride Studio; you can always park your car.
      Be prepared to show identification documents
    • Address: Moscow, Kaluzhsky lane, building 15, building 11 (metro station “Shabolovskaya”)
    • Opening hours: 24 hours a day, 7 days a week
    • PRIDE STUDIO website
    • Rental cost: from 1000 rub./hour
    • Rent of the hall for 1 hour is possible - from 1300 rubles.

      (all photos taken from the studio website)











      • photo studio SAVEMOTIONS

      SAVEMOTIONS - 350 sq. meters of shooting space: these are 6 halls with high ceilings (4.5 meters) and large panoramic windows (6 by 3 meters), through which an urban view of Moscow opens.
      It is possible to completely block the light from the windows.
      Different decorations and textured walls in each room.
      A dressing room for 1 seat is provided free of charge ON REQUEST for a number of hours NOT exceeding the studio rental time.
      Don't forget your passport or license to get a pass.
    • Address: Moscow, st. Novodmitrovskaya, 5A, building 2, office. 402 (metro station “Dmitrovskaya”)
    • Opening hours: 24 hours a day, 7 days a week
    • SAVEMOTIONS studio website
    • Rental cost: from 900 rub./hour
    • Rent of the hall for 1 hour is possible - from 900 rubles.

      (all photos taken from the studio website)











      • photo studio Wood Studios

      Wood Studios is more than 680 square meters of working space - 5 filming pavilions.
      The studio is located a 10-minute walk from Elektrozavodskaya metro station, on the territory of a sensitive enterprise (MELZ plant).
      To issue passes, you must indicate in advance the names of all filming participants entering the territory.
      Three zones with a bed for shooting with natural light.
    • Address: Moscow, st. Elektrozavodskaya, 21, 3rd passage Mramornaya (metro station “Elektrozavodskaya”)
    • Opening hours: 24 hours a day, 7 days a week
    • Wood Studios website
    • Rental cost: from 1000 rub./hour
    • Rent of the hall for 1 hour is possible - from 1500 rubles.

      (all photos taken from the studio website)











      • photo studio Garage studio

      Garage studio is a small photo studio with a total area of ​​150 sq.m.
      Located on the territory of the plant, entry to the territory is carried out using passports, by appointment.
      Three halls with different zones and decorations. Low rental price.
    • Address: Moscow, st. Ostashkovskaya, house 14, building 1 (metro station “Medvedkovo”)
    • Opening hours: 24 hours a day, 7 days a week
    • Garage studio website
    • Rental cost: from 600 rub./hour
    • Rent of the hall for 1 hour is possible - from 1000 rubles.

      (all photos taken from the studio website)








      • photo studio NAKED STUDIO

      NAKED STUDIO - 360 m2, PROFOTO equipment, constant light ARRI and DEDOLIGHT.
      Natural light, large windows facing east. Bright, textured areas in the halls. Props and furniture.
      There is a large kitchen for relaxation and coffee breaks.
      The studio is located a 10-minute walk from Elektrozavodskaya metro station, on the territory of a sensitive enterprise (MELZ plant).
      To issue passes, you must indicate in advance the names of all filming participants entering the territory.
    • Address: Moscow, st. Elektrozavodskaya, 21, 3rd passage Mramornaya (metro station “Elektrozavodskaya”)
    • Opening hours: 24 hours a day, 7 days a week
    • NAKED STUDIO website
    • Rental cost: from 1000 rub./hour
    • Rent of the hall for 1 hour is possible - from 1500 rubles.

      (all photos taken from the studio website)








      • photo studio StBrow

      StBrow photo studio - three rooms with a total area of ​​350 m2 and PROFOTO equipment.
      Decoration with tree cuts, a 3-meter fireplace, high windows, the possibility of shooting from a height of 2.5 meters, unique light figure five three meters high.
      The studio is located on the territory of the CALIBR Business Center. To enter the territory, each studio guest must have a passport with them.
      Entry/exit (parking) to the territory of the CALIBR business park is paid. Parking cost 300 RUR/car from 7:00 to 23:00
    • Address: Moscow, st. Godovikova, house 9, building 1, entrance 1.7 (metro station “Alekseevskaya”)
    • Opening hours: 24 hours a day, 7 days a week
    • StBrow studio website
    • Rental cost: from 1200 rub./hour
    • Rent of the hall for 1 hour is possible - from 1200 rubles.

      (all photos taken from the studio website)








      • Wonderland photo studio

      Wonderland photo studio - 5 rooms from 50 to 80 m2, two cycloramas, paper backgrounds in each room, various interior walls, props.
      There is Wi-Fi, Apple iMac computers in each room, a separate dressing room, a kitchen, a shower room and a relaxation area with a comfortable sofa.
      Replacement shoes are required for all studio visitors. Street shoes are not allowed.
      Perhaps one of the most affordable rental prices.
    • Address: Moscow, Otkrytoe shosse, 22 (metro station “Rokossovsky Boulevard”)
    • Opening hours: from 10:00 to 23:00, night rental - upon request
    • Wonderland studio website
    • Rental cost: from 650 rub./hour
    • Rent of the hall for 1 hour is possible - from 650 rubles.

      (all photos taken from the studio website)








      • photo studio 8bit Studio

      8bit Studio is a huge loft transformer with 5 meter ceilings.
      3 large bright halls, 2 corner cycloramas, 5-meter ceiling, 20 different interiors, two balconies (opening onto the halls), access to a huge industrial roof and Profoto light.
      LookBox operates on the territory of the photo studio - rental of designer dresses and accessories for filming.
    • Address: Moscow, st. Pravdy, 24 building 3 (metro station “Savelovskaya”)
    • Opening hours: 24 hours a day, 7 days a week
    • 8bit Studio website
    • Rental cost: from 800 rub./hour
    • Renting a hall for 1 hour - no.

      (all photos taken from the studio website)








      • photo studio Prosvet Studio

      Prosvet Studio - 2 halls, located 1 min. walk from the Preobrazhenskaya Ploshchad metro station.
      The Prosvet hall is a spacious (100 m2) photo studio with a suspended ceiling system.
      London Hall - (55 m2) in the English style of the 18th century. The interior of the hall consists of a fireplace, a library, an antique table, a mirror, an armchair and a sofa. There is a real bear skin and a deer head with large antlers.
      Dressing room DRESSBAR on the same floor with a photo studio. You can take a dress without a deposit, take a photo and return it right away!
    • Address: Moscow, 1st Bukhvostova street, 12/11 building 53 (metro station “Preobrazhenskaya Square”)
    • Opening hours: 24 hours a day, 7 days a week
    • Prosvet Studio website
    • Rental cost: from 600 rub./hour
    • Rent of the hall for 1 hour is possible - from 1000 rubles.

      (all photos taken from the studio website)





      • photo studio QWEEX.CAMPUS

      QWEEX.CAMPUS is a modern photo studio and thoughtful art space with an area of ​​more than 300 square meters. m. for comfortable photo and video filming of any complexity.
      The total area of ​​the premises is more than 300 m2 - three halls with an area of ​​120, 80 and 30 sq. m. Stylish "RESEPTION" area, which can also be rented for filming. Lots of natural light, interior and textured areas, profoto, avanger, arri, kinoflo equipment. Large selection of paper and fabric photo backdrops and props.
      Convenient make-up area, own kitchen, shower and restroom. There is on-site parking and a freight elevator.
      You need replacement shoes with you. To issue passes, you must indicate in advance the names of all filming participants entering the territory.
    • Address: Moscow, st. Elektrozavodskaya 21 (territory of the Elektrozavod plant), 3rd "MARBLE" entrance, 5th floor, room No. 508 (metro station "Elektrozavodskaya")
    • Opening hours: from 10:00 to 22:00, night rental - upon request.
    • Studio website QWEEX.CAMPUS
    • Rental cost: from 800 rub./hour
    • Rent of the hall for 1 hour is possible - from 800 rubles.

      (all photos taken from the studio website)








      • photo studio CROSS-Photo

      The CROSS-Photo photo studio has spacious rooms with daylight, modern filming and lighting equipment, original scenery and a variety of props.
      The total area of ​​the premises is more than 5000 m2, 38 filming rooms, ceiling height 5 m, huge windows, 5 large cycloramas, chromakey 12 m wide.
      Everything is here - many halls, varied interiors, many unique decorations that can only be found here - a hall with a circus arena or, for example, an ice hall.
      The studio is located near the metro stations "Savelovskaya" and "Elektrozavodskaya".
      You need replacement shoes with you.
    • Address: Moscow, st. Elektrozavodskaya 21 building 1, 4th floor; st. Pravdy, 24, building 3, (metro stations "Savelovskaya", "Belorusskaya")
    • Opening hours: 24 hours a day, 7 days a week
    • KROSS-Photo studio website
    • Rental cost: from 1000 rub./hour
    • Rent of the hall for 1 hour is possible - from 1500 rubles.

      (all photos taken from the studio website)

































































A good photograph is comparable only to a brilliant printed work, which over the centuries has not changed its content, but at the same time every family wants to have it. It is for this reason that many novice entrepreneurs decide to open a photography studio, a business plan for which is created similarly to all other types.

Who is it aimed at?

This type of income is more suitable for entrepreneurs who have sufficient patience, do not want to take unnecessary risks, and know how to wait for a full return on their investments. This can be explained by the fact that the demand for photography is growing steadily, but it is doing so quite moderately in comparison with other industries.

Business profitability is ensured only if there is sufficient start-up capital. A project can be launched only if a business plan for a photo studio is ready, and it describes in detail all the moments and nuances of this type of activity, organizational factors and financial issues. for this type of activity is quite high, about 2-4 years.

Despite the fact that what is planned is characterized by a very specific degree of clarity, there are a huge number of difficulties that can make this business segment quite difficult to start. You should not only consider the business plan of a photo studio, an example of which will be presented below, but also important points regarding the direct activities of such an organization.

Consumer market

Clients can be roughly divided into two large groups, taking into account target needs. Legal organizations actively use a tool in the form of a photograph to position their brand and its further development. For ordinary citizens, the need for photography arises as an aesthetically useful attribute intended for recording important life moments: anniversaries, weddings, baptisms, etc.

A business plan for opening a photo studio should also take into account such a new trend as updating your own portfolio for girls and boys who are active on a variety of Internet resources and social networks. In this case, there is an urgent need to obtain a high-quality image.

Photo studio options

The choice of the format of the project being developed affects a lot of additional factors that the entrepreneur will have to take into account to one degree or another. When drawing up a business plan for a photo studio, it is necessary to determine the priority direction, because it determines when launched project will begin to delight you with profits. Any of the described options, with the proper approach, can provide high level income.

Full-size photo studio

If you decide to open a photography studio, a business plan can be drawn up so that it will be an organization providing a full range of services in this area. For these purposes, you will need an interior room with decorations, costumes, and all types of photographic equipment. Business plan for a photo studio in in this case must assume and additional ways earnings in the form of renting out premises for short periods of time or for photo shoots; production of gift items and various souvenirs, conducting master classes with practical exercises.

Photo salon

This option involves creating only the official type of photos. In this case, a business plan for a photo studio can be called the simplest, since this option is a budget option, designed for starting a business. Success is predetermined by the location, that is, the premises should be chosen correctly.

Photo studio for children

This version of the project is aimed at parents who want to capture their kids in all their glory. To meet the corresponding demand, a stylized interior space will be required, and thematic scenarios with full set necessary attributes. Even a ready-made business plan for a photo studio of this format is not suitable for beginners, since it is aimed at organizations with powerful

Mini studio

This is an analogue of a full-length studio, which allows you to work in all sorts of industry areas. This option is convenient for starting, as it has a broad prospect for growth and further change of specialization.

Regardless of what format of the photo studio is chosen, success will be regular as a result of providing high-quality services in this area.

Competition

An aspiring entrepreneur will find himself in a situation where he will need to fight for clients against two types of opponents: large-format studios and private photographers. The former prefer to cooperate with large customers in the form of magazines, modeling agencies and others, so they will not be a real obstacle for a small photo studio with disabilities. But private photographers are focused on medium and small consumers, just like the aspiring entrepreneur himself.

We can propose an optimal strategy for an entrepreneur who intends to open a successful business and has already drawn up a business plan for a photography studio. Taking into account the small concentration of existing photo studios and the insufficient saturation of this niche, you should select a location that will be remote from the concentration of photographers and small firms.

Necessary costs. Business plan

It should be understood that there is no maximum limit for this area, so the calculation uses the average photo workshop, which is capable of conducting high-quality and diversified activities in this area. A ready-made business plan for a photo studio with calculations will contain the entire list of expenses expected to open it. The list of variables, that is, one-time expenses, must include the following:

Legal preparation of all documentation that may be required - 40-60 thousand rubles, depending on the region;

Costs associated with repairs and subsequent decoration of the premises - 250-300 thousand rubles, depending on the initial indicators;

The purchase of a set of working equipment may require an amount of 200-600 thousand rubles, depending on the chosen direction and format of activity;

Purchase of office furniture - 150-300 thousand rubles;

Other expenses and accessories - from 100 thousand rubles.

It turns out that the amount of variable expenses is 740-1360 thousand rubles.

There is also a list of costs that are constant. Among them the following can be noted:

Stands, holders, tripods;

Camera and set of lenses;

Decorative background with fastenings;

Flash meter;

Synchronizers designed to provide normal operation outbreaks;

Dressing room equipment;

A computer with good performance;

Auxiliary attributes not initially included in the photo studio business plan (sample). Example: background, etc.

Staff

The initial staff usually includes the following specialists:

- Photographers They can be either young specialists with a high-quality portfolio or experienced, reputable professionals. The first option will provide certain savings on labor costs, and the second will guarantee a flow of regular customers. The ideal ratio is one to one between experienced and novice professionals; in this case, you will have a successful photo studio. The business plan, calculations and indication of all costs must be contained in a single document.

- Administrator a photo studio must have one, and for smooth operation you will need at least two of them. A good administrator not only resolves any issues professionally, but also promptly prevents possible problems.

- Technical staff must be in any photo studio, the number depends on its size. Employees must have a shift schedule with the possibility of substitution if necessary.

- Content Marketer undertakes obligations related to creating the studio’s image on the Internet and its promotion. On this moment this sector contains the vast majority potential clients, so it is imperative to remember it. If you intend to open a photography studio, your business plan must contain this point.

Opening dates

This point completely depends on the chosen business format and the availability of investment funds. Depending on the situation, the period can range from 1-3 months to 6-8. If we are talking about entrepreneurial maximalism in conditions of a significant shortage of funds, then the period will be from 9 months. The main wasters of time include the search for financial institutions, investors or partners who could provide the required amount of funds.

Marketing plan

A business plan for opening a photography studio initially assumes that this is a very expensive idea, the implementation of which requires a lot of funds, and it is impossible to count on a quick payback without a good influx of clients from the first months of work. Therefore, advertising is organized in three directions: among regular customers, through traditional means of presenting information, and through Internet promotion.

In order for visitors to start talking about the photo studio, it is necessary to choose an individual approach to everyone, non-standard options for realizing wishes, and also provide services at a high professional level. Only in this case will it be advisable to create a photo studio, for which a business plan is being developed. To use the traditional form of presenting information, it is necessary to attract an advertising agency with a proven reputation, capable of notifying everyone about a new photo workshop in the shortest possible time. Promotion on the Internet requires constant support, taking into account consumer trends and directions.

Even if a business plan is being created, you should not ignore such important tools for positioning services as discounts, bonuses, promotions, prizes, etc. This approach has already been tested and works.

Planned revenue and payback

It is influenced by many factors, among which the following stand out: location, professional services, and the right advertising campaign. With proper and systematic organization of activities, you can count on an average annual income of 600-800 thousand rubles. Such indicators provide a full payback period of no more than 4 years. An aspiring entrepreneur should understand that in the photography business, numbers are relative indicators that have limitless opportunities for growth. From the first days, you don’t have to try to create an expensive project, since there are nuances and circumstances that will correct it in any case. It is better to organize a moderate start with an emphasis on high quality services provided.

conclusions

For a new studio, income depends on the level of workload and the quality of services provided. And it doesn’t matter whether there is a ready-made business plan for a photo studio with calculations or not; it is necessary to approach this issue with all responsibility and understanding of the current market situation. Loading for an organization that has just started its work can only be ensured under conditions of proper advertising. If it is not fully organized or has the wrong approach, the new photo workshop will have every reason to close in the first half of the year.

Photo salons, photo studios - at first glance, it may seem that this type of business has lost its popularity. All those who think so are deeply mistaken. It would seem that what new things can be done when they burst into our lives digital technologies. Now almost everyone knows how to take photographs and print pictures. Then why do we need salons where masters work miracles?

In the modern world, the photo services market is developing by leaps and bounds. Photography has long won our hearts and has become an integral part of everyone’s life. This type of product enjoys constant success among the population of all social classes and positions.

The leading place in the segment of this market is deservedly occupied by private entrepreneurs and enterprises in need of advertising products, as well as ordinary people who give preference to high-quality professional photo. We present to your attention a business plan: “How to open a photo studio?”

The relevance of this type of business

Home purpose This type of creative human activity is to provide everyone with good photographs that meet high aesthetic requirements.

Priority task– provision of services of the highest quality.

Photo salons and photo studios are especially relevant among novice businessmen. If desired, an amateur can develop into a real pro and open a photo studio from scratch with a list of various services. For example, you can offer clients to use the services of a professional makeup artist - everyone will want to make their appearance even more attractive. The owner of the salon will be able to get double benefits from this.

To sum up the above, we can safely say that the most relevant area today is the service sector, which includes photography.

Analysis of the photography services market and competitors

Analyzing this area entrepreneurial activity, at the moment her condition can be described as transitional. This is due to the fact that the digital technology market is just emerging and taking shape in Russia.

Several can be defined indicators characterizing the development prospects of this type of business.

  • Russian Association trading companies and manufacturers household appliances conducted research which revealed that approximately 40% of Russian families have cameras. At the same time, there are significantly more film cameras than digital cameras.
  • The modern market is not sufficiently saturated with new generation equipment. There is a fairly high risk of purchasing low-quality products.
  • Sales volumes of digital cameras are steadily growing, which indicates that the consumer market is not fully saturated.

Today we can state following fact: With the increase in the number of camera sales, the need for photo workshop services is significantly reduced. Photo processing and printing technologies have become more accessible. Almost everyone has an inkjet or laser printer at home. Scientific developments make it possible to obtain high-quality images at home at an affordable price.

Analyzing the industry market in this area, we can conclude that a surge of interest in this type of business is still ahead. These forecasts are associated with an increase in sales of professional equipment. There is no strong competition in the market at the moment. Therefore, my advice to everyone is to get involved right now.

Analysis of competitors suggests that in Russia there are not many professional studios ready to compete with European standards. Therefore, when starting your own business in this area, you need to carefully weigh the pros and cons. If you decide to try your hand at creating beautiful photographs, you need to attend courses or seminars of famous masters, learn from them how to take quality photographs, try to create a creative atmosphere in your team and try to find creative approach to every client.

What does it take to open a photography studio?

In order to open a photo studio, it is not necessary to have a license, it is enough to be an individual entrepreneur. As in any other business, it is important to take a responsible approach to choosing premises and recruiting personnel.

Premises and decoration

At the very beginning of a business, it is preferable to rent space for a photo studio.

The location of the salon should correspond to your work preferences. If you plan to carry out only corporate orders, then it is quite possible to use premises in an industrial zone.

To serve private clients, you need to choose a building closer to the city center, close to the location large quantity of people. These could be educational institutions or government agencies. Don't forget about the convenience parking spaces- if they are absent, it is unlikely that a wedding procession will be able to drive up to your salon.

The main requirement for the premises for a photo studio is the ceiling height - it must be at least 3 meters, the area - at least 50-60 sq.m. Largest quantity square meters will have to be allocated for shooting space. The equipment will take up a lot of space, so you won’t be able to save money. You will also need a place for a make-up artist and an area for the administrator.

It is not possible to convert an ordinary apartment into a professional studio - the height of the ceilings will not allow this. If the ceiling is not high enough, it will be impossible to install lighting for high-quality photography.

The design of the studio will depend entirely on the preferences of the photographer. Walls are usually painted white or gray colors- the main thing is that they are in the same tone. The windows are covered with blinds or thick curtains - this is necessary for long exposure photography.

The wedding business requires a lot of dedication and significant investment. But nonetheless, this type business is known for its profitability. , how to open your own wedding salon and make money from it.

Costs and profits

How much does it cost to open a photography studio?

In addition to the costs of opening a studio, you will need to invest some money in equipment, props, furniture and some elements to create additional coziness.

You will have to invest about 250 thousand rubles from your own funds, and you will also have to attract bank loans.

The main assets are:

  • camera – about 70 thousand rubles;
  • lens – 100,000 rubles;
  • flash – 20,000 rub.;
  • lighting equipment – ​​150 – 200,000 rubles;
  • details - 25 - 30,000 rubles;
  • computer and household appliances - about another 80 thousand rubles.

According to approximate calculations, you will have to spend about 500 - 600 thousand rubles in the first few months.

Is it profitable to open a photography studio?

At first, you will work at a loss, since in order to attract customers you will have to reduce prices. A photo studio can only make a profit if fully loaded, with an 8-hour working day of staff and your full dedication.

With proper loading, a photo studio can work up to 12 hours a day within a year. All initial investment will pay off in about a year.

The profitability of a photo studio is about 80% - this is a pretty good figure. With competent and efficient organization of work, in a year you can make a profit of up to 200,000 rubles. per month.

Summary

There are so many good specialist photographers on the market. In order not to make a mistake when choosing personnel, you need to carefully read the resume of the applicant for the position.

A document designated as a “resume” should always be at hand for every specialist. It describes the professional “life” and abilities of the applicant. Finding an employee using this document is much easier.

Thus, a well-drafted business plan for opening a photo studio will allow you to calculate in advance all the pros and cons of this enterprise, and will help in choosing equipment and recruiting personnel.

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Photographer services are always in demand. It is difficult to imagine modern society without bright, memorable photographs. Opening of a photo studio – good investment capital. The creativity of photographers is in demand in all spheres of life. Photographing weddings, children's parties, creating a portfolio for a modeling school, interesting design of a VKontakte page - you can't do it without professionals. Photography as a business is an interesting and profitable business.

Features of the photo studio

What services does the photo studio offer? In addition to standard photographs, professional photographers take pictures from an unusual angle, with a creative approach to studio design, taking into account the client’s wishes.

You can order photo processing at special equipment, using color correction programs, retouching, and various special effects. We provide printing of photographs from various media, restoration, processing and printing of old, dilapidated photographs.

The photo studio offers the services of a professional photographer with further processing of photographs, production of a photo album, photo books, transferring your favorite photo to souvenirs, printing calendars and postcards with the desired image.

Search for clientele

Get ready for high competition in this market segment. Investments in business are relatively small; opening a photo studio is quite simple. To stand out among your peers, you will have to win clients with quality, reasonable prices, creative ideas and a wide range of services.

Popular directions:

  • Photos of the documents;
  • filming various celebrations;
  • wedding photography;
  • shooting products for online stores;
  • photographs for local publications;
  • photo shoot in nature;
  • photo shoot at school and kindergarten;
  • making a portfolio for the modeling business.

Each area of ​​activity has its own advantages. Most of the services are in demand all year round. During graduations in kindergartens, schools, and universities, the flow of clients increases. Professionals advise visiting educational institutions in advance with samples of your work and offering to order filming from you. Important full list services. The client pays money and receives a finished, beautifully designed photo album.

Some photographers choose one or two areas of activity, others cover several. Each option is good in its own way. Girls who value style, creativity and quality of photographs will want to use the services of the best wedding photographer in the city. Special photos are worth a lot. But famous name masters attract clients, despite the high cost of services.

On the other hand, taking and printing photos for documents, when servicing children's parties, corporate events and celebrations, attracts a wide range of clients. Study the market to understand which line of business will be in greater demand in your city. It is necessary to take into account the income of the population and its cultural level.

Enterprise registration

Photo studio as a business requires mandatory registration your type of activity. Options:

  • IP – individual entrepreneurship. Licensing of activities is not required. cheaper than LLC;
  • LLC is a limited liability company. A license to provide photo services is not required. both individually and with the participation of several persons. An authorized capital of 10,000 rubles is required. or property for this amount. Your expensive camera will do just fine.

Which option should you prefer? Each of them has both pros and cons. LLC "FotoStyle" sounds more respectable than IP So-and-so. Many enterprises and establishments are more willing to cooperate with LLCs, considering them more reliable partners from whom they can ask for final result. Some entrepreneurs choose individual entrepreneurs, reasonably noting that the name of a great photographer will be the best proof of integrity and quality of services.

Selection and design of premises

What does it take to open a photography studio? There are many nuances. From the right choice and the design of the room depends on:

  • first impression of your photo studio;
  • working conditions for photographers and models;
  • customer flow.

Room area – 40–50 sq.m. There is enough space for arranging backgrounds and lighting equipment. Rental cost in the city center, in office space will cost 15,000–25,000 rubles. per month.

IN production premises On the outskirts, rental prices are much lower. If you decide on this option, find out how convenient it will be for customers to get to you. No one will want to travel halfway across town to take photographs if there is a good photo studio on the corner of the house.

The decoration in a photo studio should not be bright and flashy. Check that the lighting does not produce unwanted glare. Matte paints absorb light well. Please take this into account. Experts recommend dark, deep gray tones. This note applies directly to the hall where the photo shoot will take place. Change your studio backgrounds regularly.

In the reception area, you can show your imagination and decorate the walls in a stylish and creative way so that the client can immediately see the handwriting of the master. Place diverse, most interesting photographs on the walls. Well-chosen lighting will highlight the beauty of each photo.

Equipment

Create a business plan for a photography studio. This way you will determine the direction of your development, the level of expenses and income, and the payback period of the business. One of the important expense items is the purchase of equipment. To get started you will need:

  • constant and pulsed light sources (at least 4 pcs.);
  • cameras with a set of lenses;
  • mounting installations and backgrounds of various designs;
  • flash meter;
  • umbrellas for transmission and reflection, special curtains, attachments for softboxes and reflectors;
  • light stands, fasteners, tripods;
  • synchronizers.

Clients need:

  • mirrors on the entire wall;
  • comfortable chairs, armchairs in the reception area;
  • dressing table, screen;

To work as a photographer and administrator you will need:

  • computer desk;
  • good computer;
  • special software;
  • several phones.

For a photographer, the studio is a second home. Make it comfortable not only for clients, but also for yourself. Good mood- the key to creative success.

Advertising

How to open a photo studio so that it quickly gains popularity? Successful photographers advise taking your advertising campaign seriously. Many novice photographers make mistakes by investing money in types of advertising that do not bring the desired effect.

You should not post information about a photo studio:

  • on television or radio stations: the effect is almost zero;
  • in magazines dedicated to the world of cinema and photography: readers rarely take photographs themselves.

To get started, take pictures of all your relatives, friends and acquaintances for free. Invite them to your studio, choose the best angle, prepare an interesting background. The pictures should turn out bright and stylish so that the person is satisfied with your work.

In the age of the Internet, interesting photographs will very quickly end up on a page in one of the social networks. This is where the effect of viral marketing begins to work. Questions like “Who took these cool pictures?” will be the first swallows on the path to success. Recommendations from friends will be passed along the chain to their acquaintances, and the first clients will soon appear.

Create your own group on the Internet. Place your contact numbers, studio address, list and cost of services. Constantly update your pictures and add interesting works, hold promotions for various holidays and significant dates.

Order a beautiful, stylish sign. Place photographs on the façade of the building that are eye-catching. Show your taste and imagination. Place signs near the photo studio.

Staff

If you are both the owner of a photo studio and a professional photographer rolled into one, all you need is an administrator. His responsibilities will include organizing work with clients, presenting your photo studio, maintaining presentable appearance premises.

If you are far from being a photographer, hire young professionals with talent and an unconventional view of ordinary things. Study their work, invite a professional to consult and evaluate the quality of their work.

If funds allow, contact famous photographers. Business promotion will go faster. Please note that the master needs good equipment and working conditions that suit him.

Price issue

How much does it cost to open a photography studio? The minimum investment amount is 520,000 rubles.

  • purchase of equipment, software– up to 300,000 rubles;
  • repair work, designer services - up to 200,000 rubles;
  • registration, promotional events, purchase of stationery - up to 20,000 rubles.

Monthly expenses:

  • rent – ​​up to 25,000 rubles;
  • marketing, advertising – 3000–5000 rubles;
  • wage– up to 50,000 rub.

Be prepared for the fact that at the beginning of your journey, while your client base is being formed, you will not make a profit. The further profitability of the business will depend on the level of specialists working in your team. The amount of revenue is limited only by your ability to attract clients, the quality of photographs, the list of services, perseverance, hard work, and the desire to devote to work 24 hours a day (at first, of course).

When they learn about you and appreciate your creativity, you will fully recoup the costs. It is difficult to calculate the exact period of time after which a business will begin to make a profit. A business plan for a photo studio will, of course, help you understand when you will be in profit. As a rule, this happens within 1–2 years. But it is impossible to predict how quickly you will have a constant flow of customers.

How to increase profitability and find clientele faster?

  • look for talented people, don’t be lazy, look through sites where the portfolios of young photographers are posted; invite popular personalities in your city or region to photo sessions. How to get them is up to you;
  • take part in city photography exhibitions; offer your services in all educational institutions;
  • study the works of talented craftsmen, learn from experience;
  • As you increase the number of photos, improve their quality.

Remember that photography as a business should interest you not only for the sake of making a profit. Creativity cannot be put on stream. Only those photo studios that treat each client with respect and create bright, memorable images will flourish.