How to open your own business so that it brings a stable income? First of all, it is necessary to study the needs of the market and the demand for a particular service or product. If you live in a resort area or in your city there are historical sites, business centers that attract tourists and visiting business travelers, then it is worth considering options on how to open a car rental, properly organize the enterprise so that it becomes profitable.
Where to start your business?
The demand for car rental is explained by the fact that in this way visitors can save on taxis and gain freedom of movement. According to statistics, the majority of consumers (seventy percent) are people who came from other cities or countries, and 30% are local residents. The service is very popular, especially in the summer.
At the beginning of the activity, a business plan for car rental is developed; it must take into account the experience of similar organizations, their advantages and disadvantages. After this, your own business must be registered as a legal entity. A suitable form is a limited liability company. Next is registration with the tax authorities. Then you need to select and rent a room where the company’s office, garage and parking will be located.
Financial expenses
The cost of registering a company is two hundred and fifty dollars; for renting an office you will need to pay an amount of six hundred to seven hundred dollars. Cash investments will require the purchase of a fleet of cars and garage space. In addition, all vehicles must be insured (for example, in case of an accident).
The car rental business plan must include the organization of its own repair base for equipment depreciation. You will definitely have to pay taxes and pay salaries to employees. In total, expenses can amount to one and a half percent of total income. As starting capital When starting a business, you can get a bank loan. The main costs of starting a business include investments in advertising.
You need to start promoting your company at the same time as registering it, so that by the time it is operational, you will have a potential client base. Information can be placed in newspapers where they publish free advertisements, on websites on the Internet, on television. Visual advertising on city streets also helps to attract customers. Investments in business promotion can be about three thousand dollars.
The car rental business plan also includes unforeseen expenses. These include, for example, car equipment satellite systems, by which their location is tracked. Another way to organize your business is to purchase a franchise. Then you will not need to promote the project. After all, you will work under the name of an already well-known company.
But for the right to use its name you will have to pay a large sum, it can range from eight hundred ten to one million two hundred twenty thousand rubles. In addition, such an approach will deprive you of the opportunity to act the way you want, and you will need to obey corporate rules. For using the brand you will have to pay ten percent of the profit monthly.
Car purchases
A car rental business plan necessarily involves the purchase of cars. There should be from ten to thirty of them, and about half of the total number are foreign cars belonging to the “economy” class. The rest - domestic models. Cars foreign production can be purchased for one hundred thirty to one hundred and forty thousand dollars.
For the purchase of models domestic auto industry you will need fifty thousand in US currency. If you buy cars second-hand, with mileage, then the amount will decrease even more. You can get it under twenty thousand dollars. But a significant disadvantage is that in this case you will need major renovation Vehicle.
Services
The cost of car rental is determined in accordance with their class and brand. To make car rental profitable, a business plan may include the following prices. The provision of a Zhiguli car for temporary use will amount to nine hundred and fifty rubles per day.
For an economy class foreign car, customers will pay from 1,400 to 1,560 rubles, and executive class– from 1800 to 2650 rubles for twenty-four hours. Consumers can be attracted by a system of discounts. If the client does not want to drive the car himself, he can hire a professional driver from your company. Most often, this service is offered if the client rents a luxury car, a foreign car.
Recruitment
Undoubtedly, car rental as a business is very attractive for an entrepreneur. As in any other organization, you will need to hire company staff. It will consist of several people.
You will need an administrator, accountant, driver, technician and security specialist. The last employee is responsible for all questions related to insurance; he contacts the insurance company and resolves any issues that may arise. controversial situations, coordinates rental applications.
At the beginning of the existence of a rental company, such a specialist can be attracted from outside, rather than hired on a permanent basis. The responsibilities of the technical worker include issuing machines, their Maintenance and service.
Enterprise payback
Calculating the profitability of car rental is quite simple. We must proceed from the workload of one machine. If this figure is seventy-five percent, then the profit for operating ten cars per month will be four hundred twenty thousand rubles. From this amount taxes and salaries of employees are paid, as well as Maintenance cars and possible unforeseen expenses.
The net income from the enterprise will be three thousand dollars a month or a little more. If properly organized, car rental can bring a stable income. The business will turn into a successful enterprise, there will be an opportunity to expand it and acquire a larger fleet of cars. The business will pay off in about a year or two.
In Russia, the car rental market grows by 19% annually. Cash turnover is $2,500,000 monthly and $40,000,000 annually. These data are lower than in developed countries, so this market needs development. How to organize your rental company, correctly distribute costs and gain profit, we’ll figure it out further.
Market prospects
Car rental as a business in our country is a developing niche. If in Europe cars are to a greater extent They are rented by tourists, but in Russia they are more often rented for festive events, for example, weddings. Almost 2/3 of the entire rental market comes to Moscow and St. Petersburg.
According to statistics, there are about 40 thousand cars rented in Russia, and more than 2 million units in Europe.
The development of the rental market is directly related to the development of domestic tourism. In connection with these, the following regions are more promising for opening such a business:
- Krasnodar region;
- Republic of Crimea;
- Irkutsk region (Lake Baikal);
- Leningrad region;
- Moscow region, Altai Republic.
Choosing a business form and market analysis
There are three ways to open a car rental:
- sign a franchise agreement or become a representative of a Western company;
- organize rental for a large dealership;
- create your own company from scratch.
To do right choice, you need to analyze the market of a region or city, study supply and demand. On this moment this niche is young, so the market is quite free, but it may be difficult to find good specialists.
To make starting a business easier, you can use franchising, but in this case you need. To minimize costs, it is worth opening a business from scratch, but in this case you need to put more effort into its organization and promotion.
Business registration
To legalize a business, you need to register as an (IE) or (LLC). If you plan to open large fleet of vehicles where only a few employees will work, the appropriate form is individual entrepreneur. In this case, the registration process with the tax service will be significantly simplified, and in the future you will not have to conduct Accounting and follow the procedure for conducting cash transactions. If you plan to open a large fleet of vehicles and expand your business in the future, you should register as an LLC.
As for taxation, you can choose one of the following three forms:
- simplified tax system 6%. Suitable if you plan to buy cars under a purchase and sale agreement. In this case, you will have to pay tax on the 6% scheme.
- simplified tax system 15%. If the cars are leased, this is a more acceptable form, since lease payments reduce the tax base. So, you will need to pay 15% of the difference between profits and expenses.
- Patent system. In this case, the purchase of a patent is assumed. Its price is set in each region separately.
As for 71.1 “Rental of passenger cars” fits well.
- Market prospects
- Description of services
- Production plan
- Selecting OKVED code
- Business risks
- Financial plan
- Similar business ideas:
Business plan for opening a company providing car rental services in a tourist city.
How much money do you need to open a car rental company?
According to business plan calculations, it will be necessary to invest about 5,900,000 rubles to open a car rental:
- Arrangement office space— 200,000 rub.
- Purchase of cars - RUB 4,500,000.
- Insurance, purchase of additional equipment - 650,000 rubles.
- Advertising budget (website creation, outdoor advertising, etc.) - 150,000 rubles.
- Business registration and other organizational expenses - RUB 100,000.
- Reserve fund - 300,000 rubles.
Capital for opening a business will be formed from the personal funds of the organization’s founders (40%) and borrowed money(bank loan). Interest rate the loan will be 15% per annum, and monthly payments will be 45,500 rubles.
Step-by-step plan for starting a business
- Search for sources of project financing
- Selection of the location of the organization
- Business registration, creation legal framework companies
- Conclusion of a rental agreement for premises and parking
- Hiring
- Purchase of cars, insurance and registration
- Starting a business
- Active advertising of services, website creation
Market prospects
Car rental as a business in our country is still in its development stage. Unlike Europe, where cars are rented mainly by tourists, in Russia they rent cars, as a rule, for weddings and all kinds of celebrations. At the same time, about 2/3 of the entire rental market is in St. Petersburg and Moscow. According to some data, no more than 40 thousand cars are rented in Russia, while in Europe there are more than 2 million units.
Car rental cannot develop without the development of domestic tourism in the country. Therefore, the most promising regions for opening such a business are this moment are the Krasnodar region (Black Sea coast), the Republic of Crimea, the Irkutsk region (Lake Baikal), the Leningrad region, the Moscow region, and the Altai Republic.
Description of services
To provide rental services, it is planned to purchase a fleet of 10 cars, including such models as: Lada Granta, Chevrolet Lanos, Daewoo Nexia, Renault Logan, Chevrolet Lanos (automatic transmission), Lifan Solano, LADA Largus, Nissan Almera(automatic transmission), Peugeot 408, Chevrolet Cruze. All cars will be insured under CASCO.
The rental cost will be influenced by factors such as the class of the car, specifications and transmission type. The price of the organization will be as follows:
- Chevrolet Cruze — 2800 RUR/day.
- Peugeot 408 — 2800 RUR/day.
- Nissan Almera (automatic transmission) - 2800 rub./day.
- LADA Largus — 2200 rub./day.
- Lifan Solano — 1700 rub./day.
- Chevrolet Lanos — 1,700 rubles/day.
- Renault Logan — 1500 rub./day.
- Daewoo Nexia — 1300 rub./day.
- Chevrolet Lanos — 1300 RUR/day.
- Lada Granta -1200 RUR/day.
The minimum age of the renter must be 24 years, and the driving experience must be at least 4 years. Such a sharp age limit is due to the fact that providing cars to people under 24 years of age and with little driving experience is much more dangerous for the condition rental cars(young people like to drive fast, break traffic rules, etc.).
To rent a car, the driver will be asked following documents: passport, driver's license, TIN, pension insurance certificate, card health insurance. The minimum rental period will be 24 hours. The total mileage rate per day is 600 km (everything above is paid additionally).
According to preliminary calculations, one rental car will operate for an average of 25 days per month in the high season (May - October), and 16 days per month in the low season (November - April). At average cost rental at 2000 rubles/day. monthly revenue in the high season will be 500,000 rubles (with 10 cars), in the low season - 320,000 rubles. Thus, the organization’s annual revenue, according to preliminary calculations, will be 4,920,000 rubles.
Download a business plan for car rental from our partners, with a quality guarantee.
Production plan
To accommodate rentals, the business plan provides for the rental of office space with an area of 40 square meters. m. and parking area of 550 sq. m. Size rent will be 25,000 rubles. per month. For office equipment (purchase of furniture, office equipment, minor repairs etc.) you will need about 200 thousand rubles.
About 4,500,000 rubles will be spent on purchasing cars. Another 650,000 rubles will be spent on vehicle insurance and the purchase of additional equipment. equipment and registration with the traffic police. The total investment at this stage will be 5,150,000 rubles. The purchased cars will be sold after approximately three years of operation, since rental wear and tear occurs very quickly. Selling cars for more later will affect the loss of value vehicle.
Which taxation system to choose for an enterprise
The organizational form of the enterprise will be a limited liability company. Status legal entity is most suitable for such a business, as it reduces the risk of loss of property, increases confidence in the organization and allows you to work more successfully with large corporate clients. As a taxation system, it is planned to use the simplified taxation system - a simplified taxation system, 15% of the organization's profit.
For the successful functioning of the organization, it will be necessary to create a staff of first-class employees. First of all, the organization needs a mechanic (2 people) to inspect the car before renting it out; lawyer deciding legal issues and forming rental agreements; an operator (2 people) who accepts payment and advises on rental issues and a manager who coordinates the work of the organization. The total staff will be 6 people, with a monthly payroll of 90,000 rubles. It is planned to outsource accountant services.
Selecting OKVED code
When preparing documents for registering a company with the Federal Tax Service, it is necessary to indicate codes for future activities, according to the all-Russian classifier. IN in this case, This:
- OKVED 71.10 - rental of passenger cars;
- OKVED 71.21.1 - rental of cargo vehicles.
Be sure to remember/write down the information provided.
Preparation of documents for car rental business
Resolving issues related to the preparation of documents that are necessary for the operation of a company specializing in vehicle rental must begin with the choice of an organizational and legal form. If you are planning to organize the work of a small company, it is quite enough to go through the procedure of registering an individual entrepreneur, but for a more serious business (with a fleet of 10 cars or more), it is more rational to draw up LLC documents.
In addition, in order to rent out a car, the following documents are required:
- Registration certificate and insurance policies(both mandatory CASCO and voluntary OSAGO).
- Vehicle rental agreement with acceptance certificate.
- A document confirming the technical serviceability of the vehicle.
Practice shows that a vehicle rental agreement should be drawn up by a lawyer specializing in resolving such issues. Even the most experienced driver will not be able to draw up a document in such a way that it takes into account any force majeure that may happen on our roads.
Business risks
According to our assumptions, the main risks when conducting of this business include:
- Not perfect the legislative framework in this industry
- Long term return on investment
- High capitalization of investments
- Increasing competition in the market
Financial plan
Let's move on to calculating the main indicators of business economic efficiency. The fixed monthly costs of a car rental organization will include:
- Salary - 90,000 rubles.
- Insurance contributions to the Pension Fund and the Social Insurance Fund - 30,000 rubles.
- Loan payments - 45,500 rubles.
- Rent of premises and parking - 25,000 rubles.
- Accountant services - 7,000 rubles.
- Car repairs and maintenance (washing, dry cleaning, etc.) - RUB 50,000.
- Advertising - 25,000 rubles.
- Other expenses - 20,000 rubles.
Total - 292,500 rubles.
Annual expenses according to the plan will amount to 3,510,000 rubles.
How much can you earn by providing car rental services?
Thus, the organization’s net profit per month (annual average) will be 99,875 rubles. The company's profitability is 34%. Taking into account the period for promoting the company, the return on investment in the business will occur no earlier than after 60 - 65 months of work (5 years).
You have decided to start a business and want to earn a small passive income? Having a small amount of money, you are considering the option of buying a car and renting out the car in a taxi. You can’t call him completely passive – he will have to work and control everything. There are a lot of nuances and pitfalls in such a business. For example, buying just one car and renting the car out to just anyone is very risky and dangerous. Below, a business plan has been drawn up that will show whether it is profitable to rent out a car as a taxi? Approximate calculations taken for a city with a population of 1,000,000 people.
So, to start this business, the first thing we need is cars (10 pieces). Give preference Russian auto industry or foreign cars? We give preference to budget foreign cars, because basic configurations They are equipped with air conditioners, and clients of taxi companies call just such cars during hot periods.
- Purchase of 10 cars Reno Logan, from budget foreign cars, they are the most unpretentious. The chassis of these cars is very strong, many sales representatives drive them. The car must be equipped with air conditioning. 400,000 rubles approximate cost of this car, a total of 4,000,000 rubles is your first investment.
- You definitely need to open an individual entrepreneur in the field of implementation taxi transportation. To do this go to tax office submit an application and pay state fee. Obtain for each car from the Ministry of Transport of your region special permission for taxi transportation – 33,000 rubles. It takes 30 days to issue permits from the date of application. To do this, you need to send the relevant documents to the Ministry of Transport of your region:
- individual entrepreneur registration certificate;
- TIN certificate;
- a copy of the applicant's passport;
- a copy of the vehicle registration certificate;
- a copy of the leasing agreement or vehicle rental agreement, certified by the applicant, or a copy of a notarized power of attorney for the right to dispose of the vehicle.
- Be sure to think about car insurance, OSAGO or Casco? It's up to you. Casco compensates for any damage, no matter who is at fault, but it is expensive. OSAGO is an acceptable option, but risky; you will receive compensation only if your driver is not at fault for the accident. At the same time, you understand that you need to purchase an unlimited policy. Casco – 70,000-140,000 rubles per year, OSAGO – 25,000 – 35,000 rubles per year (we choose OSAGO). All cars must have special insurance indicating that the car is used in the field of taxi transportation. If you do not take this point into account, then in the event of an accident you may be left without compensation for damage, and you will be charged a fine of one thousand rubles.
- Installation of gas equipment (1 car – 25,000 rubles). Make sure that gas cylinder Didn't take up much of the trunk. Total 250,000 rubles.
Additional options required for work:
- GPS navigator 4,000 rubles/10pcs/40,000 rubles
- music, covers, first aid kit, fire extinguisher, emergency sign - 5,000 rubles / 10 pcs. / 50,000 rubles
- DVR 3,000 rubles/10 pcs./30,000 rubles
- purchase winter tires and disks 120,000 tr. (12,000 - 4 wheels)
Total investment before renting out cars: 4,866,346 rubles.
When everything is ready, the cars are equipped with everything you need, the documents are in hand, you need to start earning money.
Where to look for a client and how to rent a car?
So, you are all set, and you need drivers to rent out your car as a taxi. You should not advertise in the newspaper and rent your car in a taxi to the first drivers you meet. The first thing you should do is find out the addresses of taxi companies in your city that hire drivers exclusively with their own vehicles. You will need to agree with the director and foreman to rent out 10 cars for daily taxi work and select the appropriate people for the work. We strongly recommend that you personally attend the driver casting and give preference to people with more than 5-7 years of driving experience. It is better to hire people aged 40-50 years - they are more careful drivers, according to statistics. Make sure the employee has local registration. Each vehicle will be operated by 2 people 12 hours a day. approximate cost cost of a taxi car per day in a city with over a million people is 1,000 rubles. The driver who will work for rental car must give you 500 rubles for a 12-hour shift. In this case, all costs for repairs and maintenance of cars rented out as taxis are borne by you. We'll talk about this below.
Let's summarize how much profit we get from renting a car to a taxi. Your “dirty profit” per day from one car is 1,000 rubles. But you have to understand that people are not robots, and cars require maintenance - and this is a little downtime. Net profit will be 800 rubles per day, and 24,000 rubles per month from one car. 10 cars - 240,000 rubles.
Not bad, right?
Now we need to talk about possible risks and the dark sides of renting a car. It makes no sense to rent out one or two cars as a taxi. Anything can happen to the car: an accident, fraud on the part of the driver, breakdowns - your passive income will become a severe headache. And if you have 10-15 cars, then even if something unexpected happens, your business will be profitable.
You will have a notarized agreement with each driver to rent out a car for a taxi. It is advisable that the management of the company where the drivers will work help you with this. The driver bears full responsibility for external damage to the car. Your drivers will work in shifts, so between them it is necessary to draw up a report on the acceptance and delivery of the car. Another tip that will make your life easier is to agree with the taxi driver’s foreman so that he controls the drivers’ work process and notifies you of any important occasion(of course for a certain percentage or rate).
If you do everything correctly, then renting a car in a taxi is profitable.
Now we need to talk about car repair and maintenance.
Each car will travel 400-500 km per day, taking into account weekends - approximately 10,000 km per month. It turns out that you need to change the oil every month (oil change 2,000-2,500 rubles for one car). It’s not cheap, I want to tell you, and that’s why you need to find a car service where you like corporate client who brings 10 taxi cars for an oil change every month will be given a regular customer discount. There are others Consumables that require timely replacement: brake pads, clutch, chassis, etc. You need to enter into an agreement with automotive warehouses for the sale of spare parts and consumables so that they sell the goods at wholesale prices. You should not expect taxi drivers to operate their cars carefully. During a year of work in the taxi industry, a car travels more than 100,000 km. In principle, no major investments will be required for this period, but further breakdowns will become more and more frequent. In such a situation, many businessmen sell cars for secondary market and buy a batch of new cars. This usually happens after 2 years, when the engine's resources are running out. At first glance it may seem unprofitable, but used cars will be idle more and more for repairs, which costs time and your money.
Approximate calculations for this business of renting out cars for taxis and profit for the year
4,866,346 rubles is the initial investment of this business when purchasing 10 Reno Logan cars.
Profit from one car that is rented out for taxi use is 24,000 rubles minus 2,500 rubles monthly engine oil change, minus 1,200 brake pads (once every 2 months) total 600 rubles per month for pads = 20,900 rubles and subtract transport tax approximately 90 rubles. Net income from one car will be 20,810 rubles.
Conventionally, we consider that all organizational measures took us 2 months, so our machines worked for 10 months and earned 2,081,000 rubles. In a year you can already earn 2,497,200 rubles. Taking into account how much was invested, it did not pay off, but you have cars that can be profitably sold for about 300,000 rubles apiece if you do pre-sale preparation. It turns out that you can earn about 2.5 million rubles in a year. and return 3 million rubles. from car sales. The estimated net profit will be 630,854 rubles. Then you can also buy a batch of new cars and rent them out in a taxi just as profitably. As practice shows, cars that are rented out to taxis last two years at timely service, then it is not profitable to maintain and maintain them.
Small conclusion
Renting out a car as a taxi is profitable business, if all the details are carefully thought out and a lot of money is invested. Usually this kind of work is done by people who have worked in the taxi industry for many years (driver, manager, foreman, mechanic) and understand all the nuances. Owners of car service centers, auto shops, and small taxi companies will feel great in the taxi car rental business.
Beginners in this field will have a hard time, especially if you are investing your last money. You must understand that renting out a car as a taxi is not renting out real estate; anything can happen to the vehicle (accident, theft, fraud, dishonest behavior of the driver, disaster). For you, all this should be a cost of production.
It's better to rent out cars for taxis family people, drivers who have children will need this work, and they will drive more carefully. Change all consumables on time, do not let things take their course. Almost everything needs to be controlled by yourself. Drive your cars more often to have the wheel alignment adjusted. Large taxi companies purchase cars on lease, this is very profitable, but is only available to large businessmen with a good reputation. You have an individual entrepreneur, so purchase any goods that you need for cars in warehouses at wholesale prices. Every month, when a car is idle, take it for a personal test drive to determine the condition of the suspension. Remember, in this business you need to save on everything you can. The business of renting out cars for taxis is in demand, many people do not have the opportunity to buy new car, and they willingly use the opportunity to rent it to work as a taxi.
Good luck in business!
Car rental is a highly competitive industry, but with proper planning and forward thinking, you can significantly reduce your risk. The old mantra “if you don't prepare, you're setting yourself up to fail” couldn't be more true. Therefore you will need to make up and rent a car. This article provides information on what is typically included in a car rental business plan and how it is structured.
Tasks
There are many things to consider if you are starting a car rental business that will be considered before financing your company. For example, exact location rental stores can play a big role in your success.
The models and styles of cars you have can also play a role, along with capabilities and subsequent marketing strategy. The budget you have to manage is relative to the expected income. Each unique factor comes together to create a car rental business plan and predict profitability.
The location of a car rental company in Russia and beyond is based on several factors, including not only the demographics of the proximity, but also the specific area within it. A car rental location at the airport is very different from a location located a few kilometers from the city center in a residential area.
It is not necessary that the car rental location be in a densely populated area, the main thing is to adjust the work accordingly.
Operations
There are several elements that cover aspects of a company's operations that need to be included in a car rental business plan. Most have already met the requirements for transactions with everything from car brands to receiving legal documents and insurance. Therefore, unless you are opening a franchise, it is important to have an operations structure in which you describe each element related to the facility's operations. This will be discussed further.
Cost of services
The cost of car rental will be influenced by such factors as the class of the car, technical characteristics and type of transmission.
Prices and car rental prices will be as follows:
- Chevrolet Cruze - 48 dollars per day.
- Peugeot 408 - 48 dollars per day.
- Nissan Almera (automatic transmission) - 48 dollars per day.
- LADA Largus - 38 dollars/day.
- Lifan Solano - 29 dollars per day.
- Chevrolet Lanos - 29 dollars per day.
- Renault Logan - 26 dollars per day.
- Daewoo Nexia - 22 dollars per day.
- Chevrolet Lanos - 22 dollars per day.
- Lada Granta -20 USD/day.
Marketing plan
Primarily, car rental is based on several key factors, including good reputation, making the process easier for the customer, and promotion when users search for a rental car. The marketing section is not one-size-fits-all for all companies, so using a template or applying a one-size-fits-all answer to a strategy is unlikely to be successful or well-received by potential investors.
The car rental agency intends to conduct an extensive marketing campaign that will ensure maximum visibility for business in the target market. Below is an overview and tasks of a car rental agency.
Marketing Goals
- Establish relationships with airports and travel agents surrounding your target market.
- Introduce a local company to its target market through flyers, local newspaper advertising, and word of mouth advertising.
- Develop an online presence by creating and submitting your company's name and contact information to online directories.
Marketing Strategies
A ready-made business plan for car rental in the city may contain a number of marketing strategies that will allow the car rental agency to easily target tourists and business people to the target market.
These strategies include:
- traditional advertisements;
- advertisements posted in search engines in the Internet.
Below is a description of how a car rental business intends to market its services to the general public. The car rental agency will also use an online strategy. This is very important because many people are looking for local services such as car rental.
Register your firm in online portals so that potential clients can easily reach the business. The website must include functionality for people who book and pay for car rentals directly through the company's online platform. This marketing function is common to most firms that rent cars to the general public.
Management Biographies
In this section of your car rental business plan, you should write a two to four paragraph bio about your work experience, education, and skill set. For each or key employee you must provide short biography in this section.
