Business plan using the example of a tuning studio. Required borrowings

The main stages of opening a tuning studio: business plan, choosing premises, purchasing equipment and finding clients.

The stages are quite standard, and there is nothing overly complicated in opening of this business No. But, before you get into the tuning business, familiarize yourself with its main features.

Choosing a suitable room

The most common type of premises used in the tuning business is a garage. This is due to its low cost. But significant drawback similar option - low level trust from clients. After all, when choosing from two options: a garage space and a neat independent building in the city center, most will choose the second. Therefore, do not forget that location plays an important role in further success your business.

When calculating the required area, keep in mind that it is desirable to create the opportunity for about 10 cars to be in the tuning studio at the same time. Cars should not be parked end to end, so leave free place and provide access to inspection pits and testing facilities. In addition, it is recommended to allocate an inspection room where customers can see parts, spare parts, etc. Don't forget about support spaces, such as staff and client rooms. Situations often arise when a client wants to wait until work on his machine is completed. For such cases, a small area is allocated where the client can sit and drink a cup of coffee.

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How to select personnel and find suppliers

Before ordering spare parts and tools, find out which trusted suppliers are in your city. After that, select the nearest and most convenient automobile warehouse for you. Unless your business occupies a large area, you will not be able to store everything. necessary spare parts on its territory. In this case, the warehouse will help out. Order parts, electronics and parts in small quantities. Place the best samples in your showroom.

Select your staff carefully. The success of the tuning studio depends on the skills and qualifications of your employees. Choose car mechanics and electricians with sufficient experience and appropriate education. But for more creative positions, such as an airbrush artist, don’t hire people who can’t show you their portfolio.

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Working concept of a tuning salon

The first thing you need to do before opening a tuning salon is to decide on your main specialization. Complex tuning is not the best option to start a business. Clients value the quality of services above all. And if you immediately try to cover all areas of tuning, then its quality may suffer significantly.

Try to choose a direction that will be in demand in your city. If you live in a metropolis, then you won’t have any particular difficulties with the choice. But a small town is not particularly suitable for the development of such areas as, for example, sports tuning racing cars, because there are most likely very few of them in this city. And this type of tuning is quite serious work. Auto manufacturers have a negative attitude towards such modifications of their products. Software changes, increasing vehicle power, etc. may have a negative impact on the future life of the vehicle. That's why this type tuning, car owners do not trust workers from small workshops. And not all brands of cars can be tuned in this way. Many cars may not survive such major modifications due to the initial Low quality parts, assembly, etc.

One of the most profitable areas of work for a tuning studio is services to improve comfort. car showroom. These services are in constant active demand everywhere. They can be either inexpensive or prohibitively expensive. It all depends on the client’s preferences and financial capabilities. And the benefits for the tuning studio are considerable, because the cost of the work is approximately half the cost of materials. In order to open a tuning studio working in this direction, you will need approximately 1,000,000 rubles. This will include the costs of paying craftsmen, purchasing equipment and materials.

Another interesting area is remodeling ordinary cars to sporty-aggressive. This refers specifically to external tuning: changing the shape and size of bumpers, fenders, moldings, spoilers, etc. The cost of your services will be approximately 20-30% of total cost"bells and whistles". This type of activity pays off very quickly due to its accessibility and popularity. After all, cars of almost any class and age can be tuned.

If you live in big city Russia, then you can open a tuning studio specializing in SUVs. Typically, SUVs are their own area, and such a narrow focus makes some sense. Equipment for such a studio will not cost you much more than for a regular one. But with a competent search for clients, you can very quickly recoup your costs. Working with off-road vehicles pays quite well. For example, average cost An SUV suspension lift costs 7-8 thousand dollars. But a comprehensive tuning with various bells and whistles will cost the owner of a jeep 15-20 thousand dollars. There is not much competition among tuning studios that deal with SUVs. The flow of clients is not stormy, but quite stable, because... Clients who are satisfied with your work become regular clients. It makes no sense for them to constantly change the salons where their car is serviced, because each SUV is treated with a special approach and a specialist, car knowledgeable, will do all the work much better.

Car tuning services abroad have long become highly profitable business. There is interest from clients in this service in our country as well. So far, this business is mainly carried out by small and medium-sized companies based in garage complexes and near automobile markets. The demand for these services is growing quite rapidly, and competition in the market is still insignificant. Experts who understand this matter and loving cars, have a chance to open their own car tuning company. Now this type of small business is quite promising and brings good profits to its owners. Read more about starting your own tuning business.

First of all, finishing services production car relate to increasing engine power. This is mainly of interest to drag and street racers, whose army is constantly being replenished. But in addition to increasing power by making changes to the engine design, there are other popular types of tuning. Engine power can be adjusted upward by adjusting the control unit, otherwise this is called chip tuning.

Specialists in internal equipment can carry out tuning of the interior by installing sophisticated acoustics, DVD, upholstering the seats in leather, etc. Finally, the production model of the car can be changed purely externally by equipping it with aerodynamic body kit, anti-wings, moldings. This will give her sporty look and will please the vanity of the owner who has become involved in motorsport.

As a rule, each tuning studio has its own specialization, the direction in which they can provide the most quality services. There are currently only a few companies on the market that undertake comprehensive tuning.
Car manufacturing companies are quite jealous of changes made to the design production model craftsmen who have neither factory equipment nor means of analysis and control. Moreover, from the tuning carried out, even at the level of making changes to the software, the car’s engine quickly wears out, and its operation requires more expensive lubricants and fuel.
An increase in the power of cars in tuning studios is not recorded by anyone anywhere, and it is often simply impossible to detect traces that the engine has undergone changes.

Not all cars are equally suitable for tuning. There are models that experts will never undertake to fine-tune or alter in any way. And it's not that it's perfect cars, but just the opposite. The engines of such cars, after tuning, do not last very long and soon simply fail. And the owner can then submit claims for damage to the tuning studio.
Be that as it may, engine tuning is in demand and we can expect that over time the demand for these services will only grow.

Business in the field of tuning is simpler for companies that improve the comfort of the car interior. Experts note that the installation capabilities of modern equipment are approximately the same for almost all machines. Therefore, everything here is limited only by the amount that the car owner can pay for car music, leather in the cabin and other “bells and whistles”. At the same time, the most modern acoustics can be packed with both modern car, and a 30-year-old car. The cost of installing the equipment is approximately half of the cost of the equipment itself.
In order to be able to provide such services, it is necessary to spend about a million rubles in start-up costs. This money will need to be spent on equipment for a box for processing cars, purchasing equipment and hiring craftsmen who will turn the vehicle into a disco on wheels. Although you can start a business installing music and video in cars almost from scratch, having a garage, minimum set equipment and your own skillful hands.

Another segment of the tuning services market is the external transformation of cars and giving them a sporty, aggressive look. To organize such a tuning studio, you need: high costs. A salon specializing in external tuning may not even have their own production areas. Such companies may simply be intermediaries between car enthusiasts who want to transform their car and manufacturers hinged parts. Here you need to agree with the customer on the shapes and models of future bumpers, wings and moldings, place an order with the manufacturer or dealer of such spare parts, after completion, carry out the installation and issue the completed “product” to the client. In this case, the client pays the cost of spare parts and installation.
Installation work constitutes the main income of these companies and is calculated as a percentage of the body kit price. This is approximately 25% of the cost. Considering the low overhead costs, such a business provides very good profitability. By tuning several cars per month, you can earn from 20 to 60 thousand rubles per month.

Recently, there has been a trend when tuning companies are divided depending on the brands and types of cars. Now the tuning market can be divided into several main segments. These are companies that refine products domestic auto industry and companies specializing in the “construction” of jeeps. And finally, tuning studios engaged in sports models cars.

In the first case, the services are designed for those who have a second car and this car is domestic. The fact is that with the price of a VAZ “eight” at $8 thousand, “charged” at full car can be sold for $15 thousand. On the other hand, for many, a tuned “eight” or “ten” is an opportunity to “drive” to their heart’s content, then crash the car and share their impressions with comrades and friends. This market segment is the most massive, but you can only earn so much from one car.

The second, fairly developed area of ​​tuning is the tuning of SUVs. This industry is for those who are fans of their Jeep. Such tuning is a very capital-intensive undertaking for the client, but for the performers it is a very good and stable income. Stable because those who are serviced by one tuning studio will do so throughout the life of their jeep.

Tuning sports cars is of interest primarily to street racers and people who want to squeeze out more power from his sports car. Here the main efforts of the craftsmen are applied to increasing power iron horse. In terms of profitability, tuning sports cars is in second place after tuning SUVs.

It is also worth noting that car airbrushing is beginning to gain popularity. Increasingly, in cities you can see cars turned almost into works of art. To organize this type of tuning, it is important to have highly qualified artists. They will have to pay a considerable salary; if a constant flow of clients cannot be ensured, the business may become unprofitable.

The ideal business model for a tuning studio is one that focuses on a specific segment of this market, for example, SUVs, and offers the client a full range of services. From trading in car audio, video equipment and other tuning accessories, to performing the full range of car tuning work. Organizing such a tuning studio is not cheap, but in this business model you can count on a constant flow of customers.

Setting up a small tuning shop costs about the same as opening simple car service. But there is one peculiarity here. Car service services will always be in demand, but the tuning company has yet to find clients. Therefore, before starting such a venture, it is advisable to have a few good clients in mind. And if the quality of work is at a decent level, other car owners who want to transform their car will flock to your salon.

The number of cars on the roads is growing every year, so it is not surprising that many car owners strive to somehow make their car stand out from the crowd. total mass similar cars. Especially when it comes to automotive competitions like off-road. Accordingly, there are many companies, firms, or, as they are more often called, studios that are ready to provide this kind of service. The niche has not yet been completely filled, so if you are wondering how to open a tuning studio, you have every chance to build a profitable business.

Studio registration

To register, you can choose the following form of organization: individual entrepreneur. It will only take a working week of time and no more than 800 rubles. state duty. But if you open such a service by pooling, you will have to register an LLC and form an authorized capital legal entity. This form of organization has its advantages. For example, in the event of bankruptcy, an LLC is responsible only for the amount of its authorized capital, while an entrepreneur is obliged to pay with his personal property.

From documentation It is also advisable to include in the business plan the creation of design documentation for the premises where your car service will be located. Before starting repairs or construction, it is advisable to conduct a non-state examination of all project documentation. This will help ensure that all work will be carried out in accordance with legal requirements.

Choosing the right room

Most often, entrepreneurs who decide to open such a service use their own garage as premises or rent a suitable one. This is the most cheap option, which will make it easier for you to start your business. But at the same time, right at the start, you risk the trust of clients, which is not good. Therefore, if there is an opportunity to rent or buy a separate building in the city, it is better to use this chance. True, a lot depends on where this building is located. It is important that there is convenient access for cars nearby.

When looking for premises for this service, keep in mind that cars should be located freely in it, and access to inspection holes should also not create problems. A separate room should be allocated for an examination room, where clients can familiarize themselves with the work in detail. In addition, for the full operation of the studio, there must be premises for staff, administration, as well as a waiting room for clients.

We are looking for staff for the studio

Business largely depends on how qualified personnel you can find. First of all, you will need mechanics, electricians, mechanics who specialize in certain cars. You can find them at existing service stations or on the Internet. It is important to pay attention not only to their work experience and length of service, but also to customer reviews. Of the specific personnel, you will need an airbrush. These professionals should be selected based on the portfolio they can provide.

You will also need a manager who will work with clients and order spare parts for the workshop. When choosing suppliers, rely on their reputation and reviews. At first, it is recommended to order small quantities of electronics and spare parts, especially if you do not have your own warehouse to store finished products. But the best examples you can display should always be in front of buyers.

Possible atelier concepts

Even at the stage when you are forming your business plan, you need to decide on the concept of your atelier. The fact is that you can tune almost all parts of the car. But at the start of the business, it is recommended to choose one specialization. After all, a business will be successful only when you can provide quality services. Trying to cover everything at once, it is almost impossible to keep track of quality.

Therefore, the business plan must first provide for a small marketing research, on the basis of which you can determine in which direction to open your service. There are four main areas that you can choose to operate your service:

• chip tuning – changing the software and increasing the power of the car;
• tuning the car interior - changing electronics, sound insulation, leather trim, etc.;
• external tuning - changing thresholds, fenders, bumpers, etc.;
• SUV tuning.

As for metropolitan areas, your atelier business plan can be based on any concept. For smaller cities, you need to carefully choose the direction in which your service will operate.

Chip tuning

You need to understand that car manufacturers have a negative attitude towards the fact that their car models are being redesigned, especially when it comes to software and power. Therefore, a car that has gone through your service will most likely be serviced by you. But to do this, you need to gain good trust from car owners - they will not give the car to the first workshop they come across. In addition, certain brands of cars are not able to survive such tuning in principle. You need to know this, because by modifying a car, your studio takes responsibility for the safety of the driver. Which once again speaks to the need to recruit qualified personnel.

Car interior tuning

The most promising direction, which is recommended to be included in a business plan for a beginning entrepreneur. Such services are successful no matter in which area you provide your services. Their price depends only on the financial capabilities and desires of the client - the studio sets payment at approximately half the cost of the materials used. To open such a salon, it is necessary to include in the investment plan about a million rubles, which will cover the costs of equipment and payment for the services of craftsmen.

External tuning

Modification of bumpers, spoilers, moldings and others external parts– is also one of the universal directions. Such a service pays for itself quite quickly due to the fact that cars of any class are taken for tuning, and the cost of services is set at 20-30% of the cost of the materials used.

SUV tuning

This direction is often highlighted in separate species works Machines of this type, especially in major cities countries, quite a few. Therefore, it is quite possible to build your business plan on servicing SUVs. The cost plan for them is similar to previous types of studio, but the income from the work performed can be much higher. For example, comprehensive tuning of such a car costs an average of 15-20 thousand dollars. At the same time, competition in this area is low. True, the flow of people wishing to tune an SUV is relatively small, but high quality services, you can easily develop a permanent customer base.

Hi all! Today I will tell you how I started a tuning studio with a limited budget and capabilities. So where to start? That's right - it all starts with an idea. Do you need to decide for yourself what type of tuning studio there will be? Either way, just do external modernization, you can remake the interior and interior decoration, but the last option is engine tuning. The choice of equipment, materials, work force and much more.

Where should you start first?

To begin with, it is worth calculating profitability, finding everything necessary equipment, premises that will allow you to reach a certain starting amount. Since I was on a limited budget, my search took several weeks. Moreover, all the equipment that I found was supported.

Since all the action was supposed to take place in St. Petersburg, it became clear that purchasing equipment here was expensive. A long search on the Internet bore fruit, and after calculating several options, my friend and I decided to settle on the option of engine tuning, since both of us had worked in this area before.

It was decided to purchase equipment that we found in other cities of the great country. Having called all the offers and decided on the cost, we plotted the route, took the money and went.

Selection of premises

At first we wanted to buy a new one, which would have cost 35,000 rubles, but we accidentally found a used one that suited us perfectly. We paid 22,500 rubles for it. Of course, installing this door cost us 7,000, but we were unable to reduce these costs.

Next, the entire room was cleaned and whitewashed. We found tuning posters at the market and pasted them up as part of the decor. I had a lot of old furniture at my dacha, including a sofa that I brought. Thus, comfort began to be created in our small enterprise.

Later, it was decided to separate part of the work area in order to have a place to eat and relax. We bought pipes, boiled them together and covered them with black cloth so that it would not be visible.

Forgot to mention the rental price. After a long debate with the owner of this premises, we came to a consensus. At first he wanted 50 thousand a month. But, it was decided this way: we pay 30,000 rubles. and we are doing a little renovation there, since the floors were in terrible condition. After calculating everything, it was decided that it would be cheaper for us.

What equipment do you need?

• A set of tools that included sockets, screwdrivers, ratchets, etc. Our choice fell on the Ombra 82-piece tool set, which cost 2,200 rubles. I bought it in one of the tool hypermarkets.
• Set of wire cutters. In the store I saw Topex, which cost me 340 rubles.
• Pullers different sizes. To begin with, I took a small one with a diameter of 10 cm, and then it was decided to take it as needed.
• Puller for oil filter. In one of the car tool stores, I found one for 400 rubles.
• Also, you will definitely need a key for installation piston rings. It then cost 450 rubles.
• And most importantly - a tester, without which it’s impossible. The price of pleasure was 800 rubles.

Now, I will tell you what equipment is used for what:

• Metal lathe. On it, it was decided to grind the pistons and make adjustments based on weight. And also grind out the necessary consumables. This equipment cost 10,000 rubles. in Kursk.
• Further, in Orel we bought two more machines. Boring machine 4VT20 and honing machine 3G833. They paid 32,000 rubles for both. It is not expensive. On the way home, we ordered hones for the machine.
• A lift that cost us 100,000 rubles. I don’t know the name, the main thing is that it’s a worker.

Of course, to be honest, with a budget of 400,000 rubles, we were able to buy everything. There was even enough left to purchase the first materials that were purchased for the first client, namely GAZ 3102. Everything was not as smooth as it seemed from the very beginning, but that’s another story.

General information about other tuning studio options

• External tuning.When purchasing original equipment And Supplies, as well as renting premises, such a pleasure would cost 1.4 million rubles.
• Interior reupholstery.Cost price: 1,000,000 rubles. This includes the purchase of materials for all machines and the first month’s salary for workers, if you don’t know how to do it yourself.
• Tuning of chassis and exhaust system. 650-800 thousand rubles.

Your share in tuning I sold the studio to a friend in 2014 and moved to Ukraine because I needed